ABOUT
I wrote these lines with the desire to share with you my journey, my story and to let you experience firsthand how much love and passion there is in every creation that I make with my artisans and that I have been committed for years to making known throughout the world.
"GLOBAL" CRAFTSMANSHIP AND SOCIAL MEDIA
I believe in preserving, protecting and continuing Italian artisan traditions.
As a child, I played in the family workshop with Murano murrine, stones, pearls, cabochons, crocheted trimmings, colors and crystals. Side by side with the artisans, I understood that beautiful things require time, patience and a lot of skill. I fell in love with this magical world, where the only limit was my imagination and where I could let my ideas run free like petals in the wind. I worked as a manager for many in New York, honing my more technical and less creative skills, which today allow me to have a broader and more concrete vision of where I want to get with my brand.
GLOBAL CRAFTSMANSHIP
This sentence sums up exactly my vision for a handcrafted brand, produced in Italy, made with love and care, but that I immediately thought of as projected towards the whole world, thanks to the new frontiers of Social Media and E-Commerce that are so rapidly developing.
My Italian roots, my culture so rooted in the territorial tradition and the desire to explore the world have been the basis of the recipe for my success and my entrepreneurial formula.
HISTORY
The VT brand was born in New York from the need to bring the beauty of my family's artisanal creations to the world and was immediately recognized as an important creative and entrepreneurial reality by the Accessories Council (part of the FIT) through the Mentorship (AIC) competition I won in 2019.
Inspired by the charm of the 60s, by the pastel tones of the Mid-Century and by the silky and velvety textures of real petals - the VT brand wants to celebrate the Joy of Living, the Beauty present in nature in a spontaneous, cheerful and colorful way thanks to the perfection and uniqueness of the typical Made in Italy manufacturing processes.
VISION AND MISSION - MY VALUES
Love for artisan tradition, Made in Italy, production with attention to every detail, communication on social media, a model of luxury that is sustainable for the planet and ethically accessible are the founding values of the VT brand vision."There can be no beauty without respect, care and attention for everything around us."
Veronica Tordi
MADE IN ITALY - A FAMILY STORY
The brand's production is entirely artisanal and Made in Italy, and still takes place in my family business - thanks to 40 years of experience in the production of luxury accessories for the biggest Italian and foreign brands. I realized that if I had not collected the legacy that my family has painstakingly built, an enormous cultural heritage would have been lost - and this was absolutely unacceptable to me.
You can find my story on:
PEOPLE, AT THE CENTER
I believe in the value of our team and their unique skills. Thanks to my fantastic craftsmen and their continuous commitment: Achille, Costanza, Davide, Francesca, Manolo, Roberta, Romina for their talent.